Hands on with the stylish LG Optimus L Series [MWC 2012]

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LG had a little bit of everything to show off at their booth at Mobile World Congress, from the huge screen of the Optimus Vu to the awesome power of the Optimus 4X HD. But another series Optimus devices was also announced that focused less on high octane hardware and more on pure style. The Optimus L Series is comprised of three handsets that sit squarely in the mid-range category, the Optimus L3, Optimus L5, and Optimus L7.

The Optimus L3 features a 3.2-inch display, 800MHz processor, and Android 2.3. The Optimus L5 and L7 both run Android 4.0 Ice Cream Sandwich with the former sporting a 4.0-inch display and the latter with a 4.3-inch screen. The L5 carries the same 800MHz chip as the L3 while the L7 kicks things up to 1GHz.

With the L Series LG wants to bring good looking phones to a broader group of people. For those looking for both power and style, the Optimus 4X HD is the obvious choice, but at a lower price point you still get an Android 4.0 device with a bit of flare. Rounded edges, a soft touch back, and minimalist accents achieve LG’s goal of “machine in the front, human in the back” (sounds like some sort of robo-mullet). Otherwise, the L series phones are just what you’d expect from devices of their class.



LG Confirms Three New Optimus Smartphones

LG has already announced one of the phones we knew it was planning for this year’s Mobile World Congress in the Optimus Vu and now it appears the company has pulled the trigger once more as it has announced its new L-Series of Optimus phones which includes three different phones called the LG Optimus L3, LG Optimus L5, and the LG Optimus L7.

Unlike the Optimus Vu’s massive 5-inch display, the three of these sports screen sizes that are typically found on smartphones. The Optimus L3 will have a 3.2-inch display, the Optimus L5 will boast a 4-inch display, and the Optimus L7 will have a larger 4.3-inch display. The company hasn’t confirmed the screen resolutions for any of them which means we’ll have to wait until MWC to find out specifics.

LG Confirms Three New Smartphones for Mobile World CongressSame goes for just about everything else attached to these phones, well, besides the operating systems that will be coming with them.

The LG Optimus L5 and LG Optimus L7 will both be Android 4.0 Ice Cream Sandwich powered smartphones while the LG Optimus L3 will presumably be running Android 2.3 Gingerbread when it arrives.

Speaking of arrivals, the L3 will arrive in Europe during the month of March while the other two are going to be arriving later on this year. LG offered no specifics but said that it would fill us in on the release dates at a later date.

Same goes for the rest of the specifications.

Now, these may or may not be the only phones that LG announces at this year’s Mobile World Congress. Also rumored to be in the pipeline are the LG X3, a quad-core smartphone, and the LG Optimus 3D 2 – a follow up to the company’s 3D phone from last year.

(Read: 4 LG Smartphones That Might Launch in February.)

So while companies like HTC and Motorola have promised to release fewer phones in 2012, it appears that LG is forging ahead with a ton of smartphone releases.

We just hope that quantity translates into quality.

LG Confirms Three New Optimus Smartphones is a post by from Gotta Be Mobile.



LG Officially Unveiling L-Series Line of Phones at Mobile World Congress

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LG has just confirmed that they’ll be bringing at least three devices to Mobile World Congress. The devices will be the first in their L-Series line, a series which focuses on LG’s new design philosophies for 2012.

The devices set to be launched are the LG Optimus L3, LG Optimus L5, and the LG Optimus L7. Each of these devices increase in screen size the further down the line you go – we’ve got 3.2 inches, 4.0 inches and 4.3 inches, respectively.

We’re guessing that these devices will also be entry-level, mid-range and high-end, respectively. Those last two? They’ll be running Ice Cream Sandwich at launch and are set to be here in the first half of this year.

The L3 will probably be running Gingerbread and is said to be here this March. We won’t know more on the rest of its official specs until Mobile World Congress. We’ll be sure to capture it all, front row and center. Read on for full press details.

LG’S NEW DESIGN STRATEGY FOR
MOBILE DEVICES TO BE REVEALED AT 2012 MWC
LG Takes Design Philosophy to the Next Level
with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.

Market availability and additional hardware specifications of all three models will be announced at a future date.